D2C beauty and personal care brand Nat Habit has announced the appointment of Kushal Gupta as its Chief Retail Officer, signaling a strategic focus on accelerating its offline presence and driving retail-led revenue growth.
Gupta joins Nat Habit with over 20 years of leadership experience in the FMCG sector, having held senior roles at renowned companies including PepsiCo, HUL, Bikano, and Tata Consumer Products. In his new role, he will be responsible for building a robust national retail infrastructure, expanding the brand’s footprint across Tier 2 and Tier 3 markets, and enhancing its omnichannel strategy.
Welcoming Gupta to the team, Swagatika Das, Co-founder of Nat Habit, shared: “As we bring the goodness of Fresh Ayurveda closer to millions offline, Kushal’s proven leadership in scaling revenue and building executional muscle makes him the perfect fit.”
Commenting on his new role, Kushal Gupta said: “This is a go-and-win moment. We have the right team, the right product, and the love of our consumers to scale successfully.”
Gupta’s appointment comes at a pivotal time as Nat Habit looks to strengthen its presence beyond digital channels, bringing its unique blend of fresh, Ayurvedic products to retail shelves across India.
