Amit Madhu has been appointed as Head of Customer Value Management at Ncell, Nepal, within the Consumer Marketing function.
In his new role, Amit will lead initiatives focused on subscriber growth, new and alternate revenue streams, customer retention, campaign platform and partnership management. His responsibilities also include enhancing trade channel and customer experience, improving customer lifecycle and commercial performance, and implementing strategic business initiatives. He will also support digital engagement through app-led subscriptions and payments.
A marketing technologist and business operations strategist, Amit brings over two decades of experience across the consumer electronics and telecommunications sectors. He excels at building autonomous campaign revenue systems, leading partner integrations and scaling Customer Value Management (CVM) platforms. Known as an operational “Enabler and Executor”, he has focused on transforming business challenges into scalable opportunities through innovative consumer engagement models and cross-functional initiatives aligned with business goals and market dynamics.
His expertise spans customer lifecycle management, digital transformation, commercial operations, project management, strategic partnerships, loyalty programmes and pricing strategies.
Before joining Ncell, Amit spent nearly eight years with Vodafone Idea, where he held leadership roles across CVM capabilities and platforms, solution design, partner integration, digital marketing technology, marketing and commercial operations.
His earlier career includes professional associations with Vodafone, Jio, Tata Teleservices, Reliance Communications, MTS – Sistema Shyam Teleservices and LG Electronics.
Amit holds an Executive qualification in Business Management from the Indian Institute of Management, Lucknow, a PGDBA in Marketing from the National Institute of Management, Mumbai, and a BBA in Marketing and Finance from Gujarat University.
