Cactus Communications (CACTUS), a leading technology company specializing in AI-powered solutions, expert services for the scholarly publishing ecosystem, and global enterprises, has announced the appointment of Siddharth Bhatia as Chief Growth Officer, Institutional Sales (West).
In this role, Siddharth will lead B2B sales operations across the Western and EMEA markets, focusing on strengthening enterprise business and accelerating revenue growth. As CACTUS enters its third decade, the organization is sharpening its focus on cutting-edge solutions, strategic partnerships, and global expansion. Siddharth will play a pivotal role in enhancing institutional and enterprise business, deepening market presence, and driving sustainable growth.
Siddharth joins CACTUS from WNS Global Services, where he played a key role in scaling the data, analytics, and AI business. His leadership spanned customer acquisition, revenue generation, and market expansion.
Akhilesh Ayer, CEO, Cactus Communications, said:
“We are delighted to welcome Siddharth to CACTUS at a pivotal moment in our journey. With his global expertise, extensive experience in scaling enterprise relationships, and history of building high-performing teams, he is an ideal leader to drive our upcoming expansion. We are confident that under Siddharth’s leadership, we will deepen our presence across key markets and forge impactful collaborations.”
Siddharth Bhatia said:
“I am excited to join CACTUS at a time when the organization is innovating at the intersection of AI, research, and enterprise solutions. As the world of knowledge sharing undergoes a dynamic transformation, there is a unique opportunity to reimagine how institutions and enterprises engage with innovative solutions. I look forward to leveraging CACTUS’ strengths to build meaningful partnerships, expand our global footprint, and deliver measurable value to organizations and researchers alike.”
Siddharth brings over two decades of global experience, having worked with Fortune 500 companies across 17 countries in industries including insurance, banking and financial services, retail, travel, and professional services. His leadership roles at EXL, American Express, and Ernst & Young focused on designing and executing data-driven growth strategies that delivered measurable business impact.



