Akasa Air has named Naarayan T V as its new Chief Marketing Officer, effective August 29, 2025. In this role, he will lead the airline’s marketing, corporate communications & ESG, customer experience, eCommerce, customer loyalty, and partnerships functions, while also serving on the company’s Executive Committee.
With more than two decades of cross-industry experience spanning eCommerce, fintech, banking, D2C broking, and global consumer brands, Naarayan brings a strong track record of building differentiated customer-first brands. His expertise covers a wide range of areas including digital marketing, brand communication, product design, user experience, customer acquisition, sponsorships, content marketing, and large-scale launch campaigns across ATL and BTL platforms.
Prior to joining Akasa Air, Naarayan held senior leadership roles at IDFC FIRST Bank, where he drove high-impact brand initiatives through sponsorships, product launches, and marquee marketing properties. Earlier, he led PayPal’s first integrated brand campaign in India and designed its merchant acquisition model that scaled tenfold in its debut year. Recognized as one of India’s leading CMOs, he was honored with the DMA Asia Trail Blazer Award in 2023.
Commenting on the appointment, Vinay Dube, Founder and CEO of Akasa Air, said: “At Akasa Air, we are committed to building a world-class airline powered by our value-driven and service-oriented culture. As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.”
Sharing his thoughts, Naarayan T V said: “I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers”.
