Keshav Kumar has been elevated to Director – Brand Solutions and Product Marketing Strategy at The Economic Times Business Verticals, marking a significant milestone in his distinguished career.
With over two decades of experience in brand strategy, business planning, and integrated marketing, Keshav brings a wealth of expertise in driving large-scale strategic initiatives and delivering impactful business outcomes. At ET, he has been instrumental in shaping the brand’s vision across key verticals—ETCIO, ETBrandEquity, ETHRWorld, and others—by leading innovative CXO engagement programs, conceptualizing high-impact business initiatives, and strengthening client relationships through tailored solutions.
In his expanded role, Keshav will drive brand solutions, business planning, revenue growth strategy, and product marketing—focusing on enhancing client engagement, identifying new growth opportunities, and reinforcing ET B2B’s leadership in the B2B media space. His strategic acumen and ability to align marketing initiatives with business objectives will further position ET B2B as a trusted partner for industry leaders and decision-makers.
Prior to joining ET, Keshav held leadership positions at Dainik Bhaskar, Times Business Solutions, and Indiamart, where he played a pivotal role in building innovative products, driving multi-platform marketing strategies, and fostering revenue growth through strategic partnerships. His extensive experience across media, marketing, and events provides him with a comprehensive understanding of industry dynamics and the ability to navigate complex business environments.
Throughout his career, Keshav has been recognized for his visionary leadership, cross-functional collaboration, and commitment to delivering innovative, result-driven solutions. As he steps into this new chapter, his leadership will continue to shape Economic Times Business Verticals future, driving sustained growth and market leadership.
