Madison Media, a unit of Madison World, has appointed Vivek Das as its Chief Digital Officer. In this role, he will report to Ajit Varghese, Partner and Group Chief Executive Officer, Madison Media and OOH.
Das brings over two decades of experience in entrepreneurship, digital marketing, integrated advertising, and digital transformation.
Most recently, he served as Managing Partner at EssenceMediacom, where he was part of the India leadership team and led the Google India and Southeast Asia business, one of WPP’s largest global accounts. Prior to that, he was the CEO of FoxyMoron, where he also contributed to the growth of the Zoo Media network. His earlier career spans leadership roles at Mindshare, Omnicom Media Group, and Wunderman (VML), along with entrepreneurial ventures in digital consulting.
Beyond his professional accomplishments, Das is actively engaged as a mentor and coach to LGBTQIA+ and neurodivergent individuals, and advises early-stage startups, reflecting his strong commitment to inclusivity and leadership development.
